Website Design · Conversion Architecture · Growth Systems
propellerai.io · Growth & Automation Studio for Health, Fitness & Wellness
Soluna Network is a B2B digital wellness platform built for insurers and enterprise employers — delivering proactive, whole-person wellness through AI-enabled micro-breaks, wearable integration, and measurable outcomes across Mind, Body, and Vitality.
Dina Patel founded Soluna after 30+ years driving enterprise transformation at SAP, PwC, and global digital-change programs. Her background is the platform's single strongest trust signal — the credibility that makes insurance providers and HR leaders take the meeting.
"Wellbeing isn't a perk. It's infrastructure. Done right, it becomes one of the most powerful levers a company has."
The current solunanetwork.com operates as a GoDaddy consumer wellness site. Below are the eight things it was missing — and what each one was quietly costing.
The site read as a consumer wellness app. Insurers and HR decision-makers had no reason to stay.
No demo request form. No booking flow. No CTA beyond a generic contact page. Interested buyers had nowhere to go.
The live site showed "SelfHealth" — not Soluna Network. A prospect referred by a partner would not recognise the brand they were looking for.
Poetic language about "the mind as a tapestry of thoughts" spoke to individuals — not insurance providers or enterprise HR teams.
Dina Patel's 30+ years at SAP and PwC — the single strongest trust signal for enterprise buyers — was entirely absent from the site.
No engagement statistics, no claims reduction data, no utilisation figures. Enterprise buyers need numbers, not philosophy.
Insurance providers, employers, HR teams, and benefits leaders were not addressed separately — collapsing four distinct buyer journeys into one undifferentiated page.
The GoDaddy template had no responsive design. Buyers reviewing the site on mobile encountered a broken, unreadable experience.
— Eight gaps. Each one now addressed.
The same Soluna Network. Now with a presence that works as hard as the platform behind it.
The new site does not present Soluna as another wellness app. It presents a B2B infrastructure story — a scalable platform that helps insurers and employers reduce stress-related claims and deliver measurable preventative care. That repositioning is the foundation every section is built on.
Dina Patel's background in enterprise transformation is not a supporting detail — it is the primary credibility signal for every buyer who matters. The site is built to make that story unavoidable.
Every section speaks in enterprise language: claims reduction, engagement lift, utilisation rates, ROI. Not wellness philosophy. Not consumer self-care. The language of the C-suite.
The website is the foundation. The systems that can be built on top — AI Front Desk, lead nurture, client reactivation, booking automation — are the infrastructure that will keep Soluna's pipeline full without manual effort.
Reframed from consumer wellness to enterprise infrastructure — the positioning that makes C-suite buyers lean in from the first line.
A five-second rule hero: who it's for, what it does, why it's better, and what to do next — all above the fold.
Every section speaks in enterprise language — claims reduction, engagement lift, utilisation rates, ROI.
Five enterprise-grade proof signals immediately below the hero — before a buyer has to work to earn their confidence.
$300B cost of stress · <10% EAP utilisation · rising claims · 1 in 4 disengaged — the boardroom data that demands action.
The platform's four pillars — micro-breaks, AI personalisation, whole-person care, wearable integration — presented as a scannable system.
+47% engagement · −32% absenteeism · 3.2× utilisation · 92% satisfaction — with contextual micro-copy that grounds each stat.
Assess → Personalise → Engage. A clean, numbered flow that answers the implementation question before a buyer has to ask.
Four distinct cards — Insurers · Employers · HR Teams · Wellbeing Programs — each with its own headline and outcome language.
Dina Patel's portrait, bio, SAP/PwC credentials, and founding quote — the trust architecture that closes enterprise deals.
30+ yrs experience · Active Fortune 500 pilots · Case studies on request — honesty that earns more trust than fabricated testimonials.
A styled contact form with fields, three value bullets, and a submission confirmation state — the system that captures every lead.
Images used in the website preview are for proposal purposes only and will be replaced with Soluna Network's own photography and brand assets prior to launch.
The systems that can be built on top are the infrastructure that will keep Soluna's pipeline full — without Dina having to chase a single qualified lead manually.
An AI-powered intake system that qualifies inbound enquiries from insurers and HR teams — asking the right questions, routing to the right conversation, and ensuring Dina only speaks with buyers who are already pre-sold.
Enterprise wellness deals take time. A structured nurture sequence keeps Soluna present with decision-makers across the 30–90 day buying journey — with content that builds trust at every stage.
Prospects who went quiet after a discovery call are rarely gone — they are waiting. A reactivation sequence reaches them at the right moment, converting cold pipelines back into active ones.
When a prospect submits the form, an automated flow sends confirmation, syncs to calendar, and delivers a pre-call brief — ensuring every meeting happens with a prepared, qualified buyer.
Growth retainer is entirely optional — add any system at any time after launch, or not at all.
We understand how insurance providers and enterprise HR leaders think, evaluate, and buy. That expertise is built into every section of every site we create.
A website is a beginning. The growth infrastructure — lead capture, nurture, reactivation, AI intake — is what turns a beautiful site into a full pipeline.
We advised against placeholder testimonials and replaced them with a social proof bridge that enterprise buyers will respect. Honesty earns more trust than invented quotes.
From research brief to fully iterated, client-ready build — without sacrificing design quality or strategic depth.
One-time investment · USD
From $500/mo — add any time after launch, or not at all. Growth retainer is entirely optional.
Review this proposal. If anything needs adjusting — copy, structure, pricing, or scope — we address it before a single line of code is touched.
A 50% deposit confirms the project. You receive a contract, a project timeline, and a kick-off call scheduled within 48 hours.
Design, build, QA, and launch. You receive the full codebase, a 30-day support window, and a site that works as hard as the platform behind it.
Book a 20-minute call. No pressure.
Start the Project →